In a world where the digital and physical blur, where technology promises much and demands more, I've chosen to stand at the intersection of what is and what could be.

My career is a testament to the belief that the right ideas, executed with integrity and vision, can transform industries, shape cultures, and inspire sustainable growth. My career isn't a list of positions held but a visionary journey, steering global brands and educational institutions toward impactful, value-driven futures. It's about leading not just with ideas, but with values; not just with strategies, but with stories.

As someone who believes in the power of education to ignite change, I've worked to transform the curriculum at bachelor and master level. To train students for marketing & branding jobs that might not exist yet. To focus on tech, sustainability and humanity. To nurture responsible leaders who can balance profit with planet, people and purpose.
I questioned, "What does the future need?" and responded by embedding Web3 and AI into the core of education. To prepare students for tomorrow's challenges, emphasizing that the future belongs to those ready to create it.

Here, technology meets for-good. In leading EleaTek's marketing and brand I've moved beyond traditional tech or for-good narratives to make connections with social impact funders, donors, investors, partners and projects. It's not just about selling an idea but about creating a circle of trust, appealing to visionaries in both Web3 and Web2.5.

In this journey, I haven't just navigated the marketing space; I've been a co-architect of our MVP, shaping a user experience that's as seamless as it is significant. This evolution underscores a broader shift in the terrain of CMOs—our roles are expanding, embracing the tech and the transformative.

In leading the brand and marketing voyage at Cartesi, my mission was to unlock the potential of their pioneering "Linux-meets-Blockchain" technology for everyone. It was about more than a strategic rebranding; it was about weaving together communities, inviting Web2 and Web3 developers into a space where technology speaks both their languages.

By rallying ambassadors from every corner of the globe, we nurtured an ecosystem where inclusivity isn't just a buzzword—it's the foundation. And in this space, we made a point of empowering voices often overlooked, ensuring female developers found not just access, but a platform, a spotlight and a home.

My career has taken me across continents — from the established markets of Europe to the upcoming markets of Russia, the innovative hubs of the UAE, and the spirited communities of South Africa. This journey has been a deep dive into the essence of local brands and global giants alike.

I've had the privilege to lead storytelling and branding on a global stage, partnering with brands like Coca-Cola, Heineken, Megafon, Al-Jazeera, Nike and Kraft Heinz to name a few but also with smaller, local brands.

This experience has taught me the power of listening and adapting, allowing me to craft marketing strategies that resonate on a universal scale while honoring local traditions and values.

At gatherings of minds and makers—DevCon, SXSW, the World Marketing Forum, Pecha Kucha—I've shared the narrative of a future where marketing is not just sustainable but transformative, where digital evolution and Web3 are not just technologies but pathways to a more connected, more humane world.

I've had the honor of serving as a jury member at several Creative Award Shows. Here, we celebrate the storytellers who redefine boundaries. In this space where collective creativity is lauded, I've quietly found my own efforts acknowledged among peers.